(New UI) Replicate Google Ads campaigns in Microsoft Advertising
Beta feature
You can export your synced campaigns in a Google Ads account directly into a synced Microsoft Advertising account as enhanced CPC (eCPC) campaigns. The existing bids and campaign budgets are scaled. Existing Search, Social, & Commerce tracking isn’t imported.
You can replicate the following types of campaigns and their campaign structure:
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Google Ads search and display campaigns into Microsoft Advertising search and display campaigns.
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Google Display Network campaigns, including ad images, into Microsoft Advertising audience campaigns on the Microsoft Audience Network.
If you want to replicate shopping feed-based display campaigns, then first replicate your Google Merchant Center product offers to Microsoft Merchant Center. When you replicate the campaigns, select the Microsoft Merchant Center store in the import options to link the store to your feed-based audience campaigns.
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Google Ads performance max campaigns, including local inventory ads, into Microsoft Advertising performance max campaigns.
You can choose to update the campaigns once; daily, weekly, or monthly; or according to Microsoft Advertising’s recommended schedule. You can optionally configure notifications every time an import job runs or when errors or changes occur. Once you import your campaigns into Microsoft Advertising, you can check the status of your import job, review any error logs, manually run an import job, and edit, pause, enable, or delete your import schedule.
Not all campaign information is replicated, and you may need to add some information to your Microsoft Advertising campaigns. For more information about what data is imported, see Microsoft Advertising help on “What gets imported from Google Ads.” Because Search, Social, & Commerce tracking isn’t imported, you should also add tracking within the account, campaign, ad group, or ad settings.
Replicate Google Ads campaigns
See what’s imported from Google Ads campaigns.
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In the main menu, click Setup > Import Campaigns.
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Click Import Campaigns.
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Specify the import settings.
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Cick Review and Save in the upper right.
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Review your selections in the summary and click Start Import.
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(Optional) Add Search, Social, & Commerce tracking within the account, campaign, ad group, or ad settings.
Edit schedule settings for a campaign import job
See what’s imported from Google Ads campaigns.
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In the main menu, click Setup > Import Campaigns.
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On the List of Import Jobs tab, click the name of the import job, and then click Edit.
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In the Set schedule step, specify the schedule settings.
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Click Save.
View your campaign import jobs
You can list all import jobs, including the source Google Ads account, the target Microsoft Advertising account, the import time or schedule, and the user who created the job. When you run an import job multiple times, including during regularly scheduled imports, each occurrence is listed as a separate job.
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In the main menu, click Setup > Import Campaigns.
The view opens to the List of Import Jobs tab by default.
Run a campaign import job
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In the main menu, click Setup > Import Campaigns.
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On the List of Import Jobs tab, select the check box next to the import job, and then click Run Now.
View logs for your campaign import jobs campaign-import-log
You can list all completed or failed import jobs, including the start time, the source Google Ads account, the target Microsoft Advertising account, the user who created the job, the number of successful and failed operations, and any email addresses that received notifications for each job. You can view further details about the changes to the target Microsoft Advertising account that occurred for each job, including the number of items added, synced, deleted, and that produced errors for each entity level (such as campaign or keyword) in the account.
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In the main menu, click Setup > Import Campaigns.
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Click the Import Logs tab.
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(Optional) To view details for any import job, click the value in the Summary column.
Campaign import job settings campaign-import-settings
Select Accounts tab
Import Name: A name to identify the import job.
Source Google Ads account: The synced Google Ads account from which campaign data is exported.
Target Microsoft Ads account: The synced Microsoft Advertising account into which campaign data is imported.
Credential ID: An ID that Microsoft Advertising uses to represent your Google Ads credentials. Auto-generation of Microsoft Advertising credentials for import is unavailable because of Microsoft Advertising limitations. Contact your Adobe Account Team, and they’ll generate the credentials and give you the ID.
Select Campaigns & Ad Groups tab
[Data to import]: The data to import:
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Import all new and existing campaigns: To import data for all campaigns that already exist and campaigns that don’t exist in Microsoft Advertising.
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Import specific campaigns and adgroups: To select specific campaigns and ad groups.
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To expand a campaign into its child ad groups, click > after the campaign name.
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To select a campaign or ad group, select the item so that a checkmark appears.
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To remove a campaign or ad group, deselect the item or click
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Customize Your Import tab
Choose specific import options: Allows you to specify what to import, bids and budgets, and other options.
What to import: Defines the items to import. Options to import item categories are selected by default, with all item types selected. To include only specific item types, click Show advanced options and change the item types to include. You can also optionally associate a UET tag ID with any remarketing list or audience that hasn’t previously been imported into Microsoft Advertising.
Bids and budgets: Defines which bid and budget settings to import, update, and customize, including options to increase or decrease bids and budgets by a specified percentage for Microsoft Advertising.
Other options: Defines how to handle imported landing page URLs, tracking templates, and other campaign, ad, and targeting options, including options to find and replace text and insert suffixes.
Set Schedule tab
When: When to import the specified campaigns: Auto (to let Microsoft Advertising set a schedule to best optimize your campaigns), Now (to run the job when you post the job settings), Once at a specified time, Daily at a specified time, Weekly at a specified time, or Monthly at a specified time.
Receive email notifications: Whether and when to send email notifications about import jobs to the addresses in the Send reports to field: No emails, Only if there are changes or errors (the default), Only if there are errors, or Every time this import runs.
Send reports to: Email addresses to receive notifications about import jobs. Separate multiple addresses with commas (,).