(New UI) Manually synchronize ad network data via API connection

Google Ads, Microsoft Advertising (formerly Bing Ads), Yahoo! Japan Ads, Yandex, and existing Baidu accounts only

Synchronization is the process by which Search, Social, & Commerce gathers updated information for each advertiser’s connected ad network accounts on supported ad networks. This data includes the advertiser’s campaign structure and campaign entities, including most of their attributes that are managed or reported in Search, Social, & Commerce. It doesn’t include click data, nor bids and bid modifiers entered outside Search, Social, & Commerce, which are gathered separately.

Search, Social, & Commerce automatically synchronizes (syncs) with your ad network accounts once a day, and also whenever it detects a new campaign on one of your ad networks. In addition, it immediately sends all changes to campaign data made from within Search, Social, & Commerce to the ad network.

You can manually request synchronization of all active and paused campaigns in specified accounts. This task gathers entities on the ad network that are new or changed.

For campaigns with the “Auto Update” option, the sync operation also generates and posts tracking codes that are missing or need to be changed in the tracking templates or destination URLs. The URLs are generated according to the parameters in the tracking settings for the account settings or campaign. If tracking URLs exist for the relevant items, they aren’t regenerated unless new ones are needed (such as if the keyword match type, the creative text, or the account’s tracking parameters have changed).

NOTE
Anytime you create a bulksheet, you can optionally sync with the ad network before the bulksheet is created.

Sync campaigns in an ad network account

  1. In the main menu, click Setup > Accounts.

  2. Select the check box next to the account name.

  3. In the bulk actions toolbar, click … More Actions > Sync.

    • Hold the cursor over the account name, click , and then click Edit.

You can follow the status of the sync job in the Workspace view. The job may take
an hour or more to appear.

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