(New UI) Available features for managing conversion metrics

Generate an Adobe Advertising conversion-tracking tag

For all conversion metrics tracked for an advertiser:

• View all conversion metrics.

• Change the display name for a conversion metric.

• Change the conversion metrics available in management views, objectives, and reports.

• Download performance data for conversions.

Create conversion actions for Google Ads enhanced conversions for leads to be tracked for individual Google Ads accounts.

Upload first-party, offline conversion data to map to your existing Google Ads enhanced conversions for leads and Microsoft Advertising enhanced conversions.