View and create creative assets
For Google Ads and Microsoft Advertising accounts only
In Assets > Creatives, you can view all reusable image, video, and (for Google Ads only) text assets in your Google Ads and Microsoft Advertising account-level asset libraries. The list includes AI-generated assets for Google Ads ad groups in AI Max-enabled campaigns.
You can manually create new assets for an ad network account and upload them to the ad network. You can use any of the uploaded assets for your performance max campaigns.
You can also remove AI-generated text assets from their associated ad groups.
View your creative assets
-
In the main menu, click Assets > Creatives.
-
In the toolbar, select the ad network and the account.
The Image tab opens by default.
-
<(Optional) Click the Video and Text tabs to view assets with those formats.
-
(Optional) Filter any tab by any available criteria.
Create and upload assets
-
In the main menu, click Assets > Creatives.
-
In the toolbar, select the ad network and the account.
-
Click Upload Creatives.
-
Select the Asset Type.
-
Upload or enter the asset:
-
For image assets:
-
Click + and select images from your device or network.
Each image can be a maximum of 10 MB. You can upload a maximum of 200 MB of images at a time.
-
For each image:
-
Select the aspect ratio.
-
Drag and position the crop box as necessary to select the viewable part of the image, and resize the viewable part of the image as necessary when possible.
-
(Optional) Select additional aspect ratios, and optionally reposition and resize the image as necessary for each selected aspect ratio.
One asset is created for each selected aspect ratio.
-
Click Proceed.
-
-
-
For video assets, enter the URL for a YouTube video that’s at least 10 seconds long. To add another video asset, click + Add video and enter another URL.
You can post up to 10 video URLs at a time.
-
(Google Ads accounts only) For text assets, enter the text string. To add another text asset, click + Add text and enter another text string.
Each text asset can have a maximum of 1000 characters. You can upload a maximum of 10 text assets at a time.
You can later use the text assets for any ad elements of your choice (such as headline or short description), as long as they meet the character limits for that ad element.
-
-
Click Upload.
Remove AI-generated creative assets
Google Ads assets generated automatically for ad groups in AI Max-enabled campaigns
Removed text assets won’t be served again, but performance data is still available in reports.
-
In the main menu, click Assets > Creatives.
-
In the toolbar, select the ad network and the account.
The Image tab opens by default.
-
<(Optional) Click the Video and Text tabs to view assets with those formats.
-
<Filter the assets as needed.
AI-generated assets from Google Ads ad groups in AI Max-enabled campaigns have the Source type “Automatically Created.”
-
Select the check box next to each asset to remove from its ad group.
-
In the bulk actions toolbar, click Remove.
-
In the confirmation message, click **Remove**.