DocumentationAdvertisingDSP Guide

Manage ChatGPT Ads conversational ad campaigns, ad groups, and ads

Last update: October 29, 2026

CREATED FOR:

  • User

Beta feature

Manage ChatGPT Ads campaigns, ad groups, and chat card ads within a conversational ads account.

You’re billed for ChatGPT Ads usage at the end of the month with your other invoices. For billing questions, contact your Adobe Account Team.

The Conversational Ads Beta > Campaigns view campaign-views-about

The Conversational Ads Beta > Campaigns view includes three tabs: Campaigns, Ad Groups, and Ads. Each tab lists the campaigns, ad groups, or ads for the selected account, along with performance data for the selected date range. Performance data at the campaign, ad group, and ad level includes Impressions, Clicks, Spend, CTR, Avg CPC, and Avg CPM.

NOTE
  • Organizations who are configured to view tax values in reporting views won’t see them for ChatGPT Ads. Calculate your tax values manually.

Available actions

Campaigns

Create a ChatGPT Ads conversational ad campaign campaign-create

When you create a campaign, you can optionally create its first ad group and ad. Each step creates that entity as soon as you click Next, so you can’t go back to a previous step—if you need to change something afterward, edit it once the wizard is closed.

  1. In the main menu, click Conversational Ads Beta.

  2. In the submenu, click the Campaigns tab.

  3. In the upper right, select an advertiser and a ChatGPT Ads account.

  4. In the upper right, click Create > Campaign.

  5. Specify the campaign settings.

  6. Click Next to save the campaign settings.

  7. Do any of the following:

    • If you don’t want to create an ad group for the campaign, then click Close.

      note tip
      TIP
      To create an ad group or ad later, see “Create an ad group” or “Create an ad.”

    • (Optional) Create an ad group:

      1. Specify the ad group settings.

      2. Click Next to save the ad group settings.

      3. (Optional) If you don’t want to create an ad for the campaign, then click Close.

    • (Optional after you’ve created an ad group) Create an ad:

      1. Specify the ad settings.

      2. Click Create ad.

Edit ChatGPT Ads conversational ad campaign settings campaign-edit

  1. In the main menu, click Conversational Ads Beta.

  2. In the submenu on the left, click Campaigns.

  3. In the upper right, select an advertiser and a ChatGPT Ads account.

  4. (If necessary) Above the data table, click the Campaigns tab.

  5. Hold the cursor over the row and click … > Edit.

  6. Edit any of the campaign settings, ad group settings, and ad settings.

  7. Click Save.

ChatGPT Ads conversational ad campaign settings campaign-settings

Campaign name: A unique name for the campaign. The name must include at least three characters.

Campaign type: (Read-only) Standard is the only available type.

Objective: The metric on which to focus the campaign: Reach or Clicks. The objective determines the bid type for the campaign’s ad groups.

Locations: (Optional) One or more specific locations to target. To target all locations, leave this setting empty. To specify a specific location, enter at least two letters that appear anywhere within the name, and then click the name within the search results.

Budget type: Daily budget or Lifetime budget.

Budget: The budget for the specified budget type. The value must be greater than zero (0).

Start date: The date the campaign starts, in the account’s timezone.

Set an end date: (Optional) Allows you to specify an end date for the campaign. When you select this option, specify the End date.

Ad groups

Create a ChatGPT Ads ad group for an existing campaign ad-group-create

  1. In the main menu, click Conversational Ads Beta.

  2. In the submenu, click the Campaigns tab.

  3. In the upper right, select an advertiser and a ChatGPT Ads account.

  4. In the upper right, click Create > Ad Group.

  5. Specify the ad group settings, including the parent campaign.

  6. Click Create ad group.

Edit a ChatGPT Ads ad group ad-group-edit

  1. In the main menu, click Conversational Ads Beta.

  2. In the submenu on the left, click Campaigns.

  3. In the upper right, select an advertiser and a ChatGPT Ads account.

  4. Above the data table, click the Ad Groups tab.

  5. Hold the cursor over the row and click … > Edit.

  6. Edit the ad group settings.

  7. Click Save.

ChatGPT Ads ad group settings ad-group-settings

Parent campaign: (Ad groups for existing campaigns only) The campaign to which the ad group belongs.

Ad group name: A unique name for the ad group. The name must include at least three characters.

Maximum CPC bid or Maximum CPM bid: The maximum amount you’ll pay for each click or for 1,000 impressions. The value must be greater than zero (0). The campaign’s objective determines the bid field: Clicks campaigns show Maximum CPC bid, and Reach campaigns show Maximum CPM bid.

TIP
Higher bids may win more auctions.

Context hints: (Optional) A description of the conversations, topics, or keywords for which your products or services are relevant. These hints guide matching but aren’t exact-match targeting rules.

Ads

Create a ChatGPT Ads chat card ad for an existing ad group ad-create

  1. In the main menu, click Conversational Ads Beta.

  2. In the submenu, click the Campaigns tab.

  3. In the upper right, select an advertiser and a ChatGPT Ads account.

  4. In the upper right, click Create > Ad.

  5. Specify the ad settings, including the parent campaign and ad group.

  6. Click Create ad.

Edit a ChatGPT Ads chat card ad ad-edit

  1. In the main menu, click Conversational Ads Beta.

  2. In the submenu on the left, click Campaigns.

  3. In the upper right, select an advertiser and a ChatGPT Ads account.

  4. Above the data table, click the Ads tab.

  5. Hold the cursor over the row and click … > Edit.

  6. Edit the ad settings.

  7. Click Save.

ChatGPT Ads chat card ad settings ad-settings

Parent campaign and Parent ad group: (Ads in existing ad groups only) The campaign and ad group to which the ad belongs.

Ad name: A unique name for the ad. The name must include at least three characters.

Ad URL (Link): The landing page URL, starting with http:// or https://.

Title (headline): The ad headline. The title must be between 3-50 characters. Note: The title may be truncated in some placement types.

Description: The body text of the ad. The description must be between 3-100 characters.

Ad image: A JPG or PNG image to include in the ad. To upload an image, click (new ads) Upload image (PNG/JPG) or Change image, and then locate and select a file on your device or network.

Preview: A preview of the ad, based on the ad settings.

Activate or pause a ChatGPT Ads campaign, ad group, or ad pause-activate

  1. In the main menu, click Conversational Ads Beta.

  2. In the submenu on the left, click Campaigns.

  3. In the upper right, select an advertiser and a ChatGPT Ads account.

  4. On the Campaigns, Ad Groups, or Ads tab, find the row.

  5. In the Active column, do one of the following:

    • To activate a paused item, turn on the toggle (to the right).

    • To pause an active item, turn off the toggle (to the left).

Archive a ChatGPT Ads campaign, ad group, or ad archive

Archiving permanently removes the campaign, ad group, or ad from the Conversational Ads views.

  1. In the main menu, click Conversational Ads Beta.

  2. In the submenu on the left, click Campaigns.

  3. In the upper right, select an advertiser and a ChatGPT Ads account.

  4. On the Campaigns, Ad Groups, or Ads tab, hold the cursor over the row and click … > Archive.

Drill down from ChatGPT Ads campaigns to ad groups and ads drill-down

  • Click a campaign row to view only its ad groups on the Ad Groups tab, or click an ad group row to view only its ads on the Ads tab.

To remove the filter and see all rows in the view, click X in the filter above the data table.

Refresh the campaign, ad group, or ad list refresh

Redisplay the list of campaigns, ad groups, or ads when other users may have made changes or additions.

  1. In the main menu, click Conversational Ads Beta.

  2. In the Campaigns, Ad Groups, or Ads view, click Refresh above the data table.

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