Manage ChatGPT Ads conversational ad accounts
Beta feature
Through Adobe DSP’s integration with OpenAI Ads, you can run ChatGPT Ads chat card ads, which appear inside ChatGPT conversations. For this feature, DSP creates a conversational ad account and buys media on your organization’s behalf. You won’t be able to access the ad account from ads.openai.com. Use this feature to test AI media without establishing a direct relationship with ChatGPT Ads.
You’ll manage your ChatGPT Ads conversational ad accounts — including its campaigns, ad groups, and ads — separately from your regular DSP campaigns, which are structured differently. You’ll also view performance data for ChatGPT Ads campaigns, ad groups, and ads separately from your DSP campaigns.
Eligibility
The following determines eligibility for this feature:
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Existing Search, Social, & Commerce customers: If your advertiser already uses Search, Social, & Commerce, then create and manage its ChatGPT Ads campaigns in Search, Social, & Commerce instead of in DSP.
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Restricted industries: Advertisers in restricted categories (for example, finance or healthcare) can’t create conversational ad accounts or campaigns.
If the selected advertiser isn’t eligible, then the Accounts and Campaigns tabs indicate the reason. You can still switch to a different advertiser using the advertiser selector.
To use the feature, contact your Adobe Account Team to begin the onboarding process.
Billing
You’re billed for ChatGPT Ads usage at the end of the month with your other invoices, using the billing currency and billing timezone for your DSP account (regardless of the currency and timezone used for the ChatGPT Ads account). For billing questions, contact your Adobe Account Team.
The Conversational Ads Beta > Accounts view accounts-view
The Conversational Ads Beta > Accounts tab lists the OpenAI accounts for the selected advertiser. Information for each account includes:
Status: Whether the account is currently serving ads: Active or Paused. You can’t change an account’s status; contact your Adobe Account Team if you want to pause or reactivate an account.
Review status: The OpenAI review state: Under Review, Approved, or Disapproved. Hold the cursor over the status for the reason, if one is available.
Active campaigns: The number of currently active campaigns in the account.
Cost: The account’s total spend.
Available actions
Manage accounts
View account limits account-limits
An account limit caps an account’s total spend over a specific date range. You can view an account’s limits, but only your Adobe Account Team can create, edit, or remove the limits.
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In the main menu, click Conversational Ads Beta.
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In the Accounts view, hold the cursor over the account row and click … > View account limit.
The Account limits page lists each limit for the account:
Name: The name of the limit.
Amount: The total spend cap for the limit period.
Period: The date range the limit applies to.
Status: Active, Upcoming, or Completed.
Spent: The amount spent so far within the limit period.
Create a ChatGPT Ads conversational ad account account-create
To create more than two ChatGPT Ads accounts for an advertiser, contact your Adobe Account Team.
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In the main menu, click Conversational Ads Beta.
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Do one of the following:
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(Your first account only) On the welcome screen, click Create an Account.
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In the Accounts view, select an advertiser, and then click Create Account.
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Specify the account settings.
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Select the I agree to the Terms and Conditions checkbox.
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Click Create account.
New accounts are created in a paused state while OpenAI reviews them. DSP activates the account once it’s approved.
Edit a ChatGPT Ads conversational ad account account-edit
You can edit an account’s legal business name and website after you create it.
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In the main menu, click Conversational Ads Beta.
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In the Accounts view, hold the cursor over the account row and click … > Edit account.
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Edit the Legal Business Name and/or Advertiser Website. For more information about the fields, see “Account settings.”
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Click Save changes.
Refresh the account list account-refresh
Redisplay the list of accounts when other users may have made changes or additions.
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In the main menu, click Conversational Ads Beta.
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In the Accounts view, click Refresh above the account list.
Return to the DSP main menu return-to-menu
- Above the main menu, click Back to DSP.
ChatGPT Ads conversational ad account settings account-settings
Legal Business Name: The organization’s registered business name.
Advertiser Website: The URL of the advertiser’s website, beginning with http:// or https://.
Country: The country in which the organization is legally registered (not the country in which you’ll run ads). It must be the same as the country used for the organization’s DSP contract. You can’t change this value after you save the account.
Currency: (Read-only) The currency that your Adobe Account Team sets up for the ChatGPT Ads account. This may be different than the currency for your DSP account, which is visible elsewhere within DSP. Note: Regardless of this value, all usage bills will be in the billing currency used for the DSP account.
Timezone: (Read-only) The timezone that your Adobe Account Team sets up for the ChatGPT Ads account. This may be different than the timezone used for your DSP account, which is visible elsewhere within DSP. Note: Regardless of this value, all usage bills will represent the billing timezone used for the DSP account.
Favicon: An image file to use as the website favicon for the account. The browser displays the favicon in various places, such as the address bar, tab, or bookmarks. The file must be in JPG, PNG, or WEBP format and a minimum of 256x256 pixels.
To upload an icon, click Upload favicon, and then locate and select a file on your device or network.
I agree to the Terms and Conditions: A check box to indicate that you agree to all legal terms. Select the check box to create an account or update the account settings.