This module walks you through setting up your brand in Adobe Journey Optimizer so your AI-generated content reflects who you are from the start. You see a full example of AI-generated email content, then create and configure a brand profile by uploading guidelines and mapping key elements like tone, legal constraints, and imagery rules. You also learn how to extend that brand across GenStudio and Adobe Express and manage multiple brands for different teams. By the end, you have a working brand profile that meaningfully steers your AI-generated content wherever you create it.