Extend brand guidelines across creative tools

In this step you learn how to apply a brand configured in Adobe Journey Optimizer across other Adobe tools like GenStudio and Adobe Express. You refine writing style settings and visual specifications, and add text and image examples directly in Adobe Journey Optimizer to improve AI-generated content and automated quality checks. You also manage multiple brands to support different departments and communication strategies.

Use these tips to keep brand guidance consistent across authoring and production tools. Practice by updating a brand with examples, then move on to generating your first piece of on-brand content with AI.