Configure a brand for AI-powered content in Adobe Journey Optimizer

You learn how to create and configure a brand that AI capabilities use to generate and validate content in Adobe Journey Optimizer. You upload brand guideline documents and map key elements such as tone of voice, slogans, legal constraints, imagery rules, and CTA formatting. You edit channel- and element-level guidance to improve generation accuracy and automated quality checks.

Next, explore practical tips for extending and refining your brand guidelines across tools and teams.

In the next step you learn how to reuse brands in GenStudio and Adobe Express, add detailed examples, and manage multiple brands for different departments or communication strategies.