Information to help you choose between Recommendations Classic and Recommendations activities in Target Premium.
Recommendations activities are available as part of the Target Premium solution. They are not available in Target Standard without a Target Premium license.
Recommendations Classic appears as its own card in the Experience Cloud UI. A Recommendations activity is available from within the Target Premium workflow.
The Recommendations activity in Target improves on Recommendations Classic in the following main areas:
You can include recommendations inside A/B Test (including Auto-Allocate and Auto-Target) and Experience Targeting (XT) activities.
This functionality opens up entirely new capabilities, such as:
To get started, create an A/B Test or Experience Targeting activity using the Visual Experience Composer and use the Insert Before, Insert After, or Replace With action to add recommendations to an experience.
For more information, see Recommendations as an offer.
Target Recommendations includes a criteria library containing prepackaged sets of rules and configurations. In Recommendations Classic, each recommendation was built manually by filling out a form and choosing from the large list of rules. Now, when creating a Recommendations activity, you simply choose a pre-configured criteria set. You can still create custom recommendations, but the criteria library contains many of the most common configurations, pre-built to simplify the process, and using language that people understand. These prepackaged criteria can be used as is, or they can be copied and edited to fit your specific needs.
Criteria are pre-configured and sorted by industry verticals, page types, and implementation. For example, you can look for the criteria that apply to the retail vertical, for use on a product page, showing products from within a particular category (as defined by the
For more information about using and creating criteria, see Criteria.
The Recommendations workflow has been simplified. Instead of filling out complicated forms, you follow a visual workflow to:
You can preview your recommendations after you set them up and make any necessary changes without having to create them on the page and then test them. Previews are available from within Target.
In Recommendations Classic, there were six targeting options. Recommendations activities use Target’s full range of targeting options. Define an audience using either Target or other Adobe Experience Cloud audiences (such as Audience Manager and Analytics), then select the percentage of activity entrants who see each design, and the percentages who see the control.
In Target, Recommendations provides improved reporting that takes advantage of the capabilities provided by Target and the Experience Cloud. Rather than simply showing the lift provided by Recommendations compared to the results without them, you can view complete information about your Recommendations activity.