PREMIUM Add promotions

Add promoted items and control their placement in your Adobe Target Recommendations designs. You can add static and dynamic promotions.

IMPORTANT

Static and dynamic exclusion rules are powerful features that can help you with your marketing efforts. For detailed information, examples, and use-case scenarios, see Use Dynamic and Static Inclusion Rules.

When you create a Recommendations activity, you have the option to include promoted items in your Recommendations design. Promotions use available slots in a design and take precedence over criteria results and backup recommendations. For example, if your design has six slots and you use two of them for promotions, four slots are available for items recommended based on criteria.

Promotions are de-duplicated against items recommended by the criteria for your activity, so a given item won’t appear twice in a single recommendations tray.

You can promote specific items, dynamically promote items, promote items based on attributes, or promote collections.

NOTE

Using promotions changes CSV structure and output. These changes could have an impact on any external processes that involve CSV, such as email.

  1. On the Options page, click the Front Promotion or Back Promotion toggle.

    The following illustration shows the Front Promotion toggle in the “On” position.

    Add Front Promotion options

    You can insert promotions both before and after your criteria results.

  2. Set the number of design slots to use for promoted items.

    You can use up to 20 slots, depending on your Recommendations design. Each slot you use becomes unavailable for recommendations returned based on your criteria.

  3. Set a start date and end date for your promoted items.

    If you don’t set a start date, the promotion begins immediately. If you don’t set an end date the promotion runs indefinitely.

  4. Select a Promotion Type.

    • Select List of items and enter the entity.id values, separated by commas, of the specific items you want to promote.

    • Select Promote by attribute and add rules to define the attributes of the items you want to promote.

      If you select Promote by Attribute, you can create dynamic matches. For more information, see Use Dynamic and Static Inclusion Rules.

    • Select Promote a collection and choose the collection of items you want to promote.

      You can create new collections to use for promotions. See Create a Collection for more information.

    If you chose List of Items as the Promotion Type, you can select the Randomize Item Order check box, if desired.

    The default sort order for List of Items is based on the order you entered in the Target UI or API. If your list includes more items than the number of slots you set for promotions, the Randomize Item Order option randomizes the promoted items that are displayed in your design. Choosing this option results in Target randomly selecting the items enabled for promotions in the template from the entire promotion set on each hit.

    If your entities do not have an entity.value attribute (for example, you do not sell products) you can pass a numeric value into the entity.value attribute, such as the publishing date. In this case, promoted items can be promoted based on the most-recent publishing date, in descending order. The entity.value attribute is of type double; it does not accept strings.

    If you selected the Promote by Attribute or Promote a Collection option, the option to randomize the order is not applicable.

    When promoting specific items using the Promote by Attribute or Promote a Collection options, the default order in which items are presented is based on the entity.value attribute, in descending numeric order.

    The following table illustrates the differences between these options:

    Promotion Type Default Sort Backup Sort Dynamic Filtering Option
    List of Items Order entered in the Target UI/API Random (when selected via UI/API No
    Promote by Attribute entity.value (descending order) Randomized on each request (when no entity.value attribute is present) Yes
    Promote a collection entity.value (descending order) Randomized on each request (when no entity.value attribute is present) No
  5. Click Save.

Promotions are applied to all experiences in the activity.

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