This topic contains answers to questions that are frequently asked about metric definitions and using Adobe Analytics as the reporting source for Adobe Target (A4T).
The default expiration for the activity is 90 days after a visitor’s last interaction with the activity. This setting can be adjusted by ClientCare if needed. This setting is global for all activities, however, so it should not be adjusted for one case.
The Advanced Settings options are not available for activities that use Analytics as the reporting source (A4T).
For activities using A4T, the goal metric always uses the “Increment Count & Keep User in Activity” and “On Every Impression” settings. These settings are not configurable.
For non-A4T activities, you can use the Advanced Settings options to manage how you measure success. Options include adding dependencies, choosing whether to keep the user in the activity or remove them, and whether to count the metric once per entrant or on every impression. You access the Advanced Settings options in a non-A4T activity by clicking the vertical ellipses > Advanced Settings, as shown below:
Calculated metrics let you create custom metrics that are derived from segments or mathematical calculations. In the past, when you might have used the
SiteCatlayst:Event mbox where
evar27=shoes and the event is
purchase, you would now create a segment where
evar27=shoes and then create a calculated metric where the event is
purchase with the segment applied. These metrics can be created at any time, even after the activity is underway. They can then be used on any report in Analytics.
Yes, using the “Full Allocation” setting.