DocumentationTargetTarget Guide

Experiences and offers

Last update: March 14, 2022

An experience in Adobe Target determines which content displays when the visitor meets the audience criteria for an activity.

An experience can be an offer, image, text, button, video, combination of these various elements on a page, an entire web page, or a set of pages that perhaps form a purchase funnel or some other logical sequence of pages. It can also be the response of a voice assistant, a customer service script, or even a personalized flavor from a drink machine. You test or personalize experiences in Target activities.

An activity typically contains more than one experience. For example, visitors from the Salt Lake City area might see an offer for a $30 discount on ski boots, while visitors from San Diego see an offer for a discount on wet suits. Or, you might test a page with different special offers for returning visitors. Each of these offers is presented in a separate experience.

Target provides the following experience composers:

Type
Details
Visual Experience Composer (VEC)
The VEC is one of the main features of Adobe Target. The VEC is an editor that lets marketers and designers create and change content using a visual interface. Many design choices can be made without requiring direct editing of the code. Editing HTML and JavaScript is also possible using the editing options available in the composer.
Form-Based Experience Composer
The Form-Based Experience Composer provides non-visual experience creation. This feature enables Target Standard A/B tests, Experience Targeting, Automated Personalization, and Recommendations activities to be delivered in emails, kiosks, and other places that don’t work with a Visual Experience Composer.
Single Page Application (SPA) Visual Experience Composer (VEC)
The VEC for SPAs enables marketers to create tests and personalize content on SPAs in a do-it-yourself fashion without continuous development dependencies. The VEC can be used to create A/B Test and Experience Targeting (XT) activities on popular frameworks, such as React and Angular.
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