Custom parameters are mbox parameters. If you pass any mbox parameters to mboxes, or use the targetPageParams function, those parameters appear here for use in audiences.
For more information, see Pass parameters to a global mbox.
When creating a custom audience based on an mbox parameter,
mboxParameter no longer prompts you for
mboxName. mbox name is now optional. This change lets you use parameters from multiple mboxes or reference a parameter that has not yet been recorded on the edge.
In the Target interface, click Audiences > Create Audience.
Name the audience.
Click Add Rule > Custom.
To select the desired parameter:
Using either method, there is no link between the mbox and the parameter. The audience will work on the basis of parameter across all mboxes that pass that parameter.
If you edit an existing audience, the filtering criteria displays with the mbox name that was supplied during creation.
Choose an evaluator:
Enter each value in a new line.
(Optional) Click Add Rule and set up additional rules for the audience.
The audience’s definition details pop-up card shows the parameter name in the Rules section. There is no reference to the mbox used for filtering.
For custom audiences created before the Target 18.5.1 release (May, 22, 2018), mbox names will not display in the audience’s definition pop-up card. You must re-save the custom audience to get the mbox name to be shown in the card.
This video includes information about using audience categories.