Before you start using Adobe Target, you should implement it on your site, understand a few basic concepts and terms; be familiar with how Target works and integrates with your infrastructure; and understand how visitors are tracked by the Target system.

For more information, see the various topics under Implement Target.


Adobe Experience Platform Launch is the preferred method to implement Target. Launch gives customers a simple way to deploy and manage all of the analytics, marketing, and advertising tags necessary to power relevant customer experiences. For more information, see Implement Target using Adobe Launch.

  1. To access the Implementation page, click Administration > Implementation.

  2. For information applicable to the settings on this page, see Implement Target without a tag manager.

Implementation page

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