In an Automated Personalization (AP) activity, you can target offers to specific audiences.
Using this functionality reduces the number of offers a specific visitor is qualified to see. For example consider an AP activity that has three offers. Offer 1 has a targeting rule that limits its exposure to Audience A. Two visitors saw this AP activity.
|Visitor 1||Visitor 2|
|Audience Qualification||Audience A||Audience B|
|Offer 1 Target personalization model score||90||90|
|Offer 2 Target personalization model score||50||70|
|Offer 3 Target personalization model score||80||60|
In this scenario, Visitor 1 would see Offer 1 (because he or she qualifies as part of Audience A), which is that visitor’s highest score. However, Visitor 2 would see Offer 2 even though his or her highest score is for Offer 1, because Visitor 2 is not part of Audience A. This example demonstrates why targeting rules should be used sparingly to meet business needs. Adding these rules can reduce the effectiveness of Target’s personalization models.
Create an Automated Personalization activity containing the offers you want to target.
After setting up the offers for the activity in the Visual Experience Composer, click Manage Content.
The Manage Content dialog box opens.
Click the Offers tab.
Select the desired offer(s) and choose the audiences you want to qualify to see that offer.
To set up targeting for a single offer, hover over the desired offer, then click the Targeting icon.
To set up targeting for multiple offers, select the checkboxes for the desired offers, then click the **Targeting icon that displays at the top right of the list.
In the Choose Audience dialog box, select the desired audience(s) for the offer(s), then click Done to return to the Manage Content dialog box.
In addition to selecting an existing audience, you can combine multiple audiences to create ad hoc combined audiences rather than creating a new audience. For more information, see Combining Multiple Audiences.
You can set up 50 locations, and up to 250 offers per location.