Use Profile Comparison to build Audiences in Adobe Target
The Profile Comparison feature in Adobe Target allows you to compare two numeric profile values against each other when building an audience. This is extremely helpful if you are, for example, passing custom-built propensity scores into Target and want to personalize content based on the product with the highest propensity score.
What you will learn
In this video, you learn how to:
- Compare numeric profile values (scores) passed to Adobe Target
- Use those score comparisons to define audiences
Intended audience
- Business Practitioner
Additional resources
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