Use Profile Comparison to build Audiences in Adobe Target

The Profile Comparison feature in Adobe Target allows you to compare two numeric profile values against each other when building an audience. This is extremely helpful if you are, for example, passing custom-built propensity scores into Target and want to personalize content based on the product with the highest propensity score.

Description

In this video, you learn how to:

• Compare numeric profile values (scores) passed to Adobe Target
• Use those score comparisons to define audiences

Intended Audience

• Business Practitioner

Additional Resources

• Creating a Profile Attribute Comparison Audience
• Methods to get Data into Adobe Target
• Building Audiences
• Create Experience Targeting Activities Video

Business.Adobe.com resources