In a client-side implementation of Adobe Target, Target delivers the experiences associated with an activity directly to the client browser. The browser decides which experience to display and displays it. With a client-side implementation, you can use a WYSIWYG editor, the Visual Experience Composer (VEC), or a non-visual interface, the Form-based Experience Composer, to create your activity and personalization experiences.
The Adobe Experience Platform Web SDK lets you interact with the various services in the Adobe Experience Cloud (including Target) through the Adobe Experience Edge Network. If you choose to migrate to the Adobe Experience Platform Web SDK, see What is Adobe Experience Platform Web SDK.