10. Adobe Journey Optimizer

Authors: Maxime Foutrel, Wouter Van Geluwe

In this module, you’ll learn everything there is to know about Adobe Journey Optimizer, which helps companies design and deliver connected, contextual, and personalized experiences to their customers.

Learning Objectives

  • Become familiar with Adobe Journey Optimizer
  • Create email and push messages
  • Configure trigger-based and batch journeys
  • Send email and push notifications as part of a customer journey


  • Access to Adobe Journey Optimizer
  • Download these assets:

Architecture Overview

Have a look at the below architecture, which highlights the components that will be discussed and used in this module.

Architecture Overview

Sandbox to use

For this module, please use this sandbox: --aepSandboxId--.


Don’t forget to install, configure and use the Chrome Extension as referenced in 0.1 - Install the Chrome extension for the Experience League documentation


10.1 Configure an event-based journey - Order Confirmation

In this exercise, you’ll configure a trigger-based journey to send out the email message you created in the previous exercise.

10.2 Configure a batch-based newsletter journey

In this exercise, you’ll configure a batch-based journey to send out the email message you created in the previous exercise.

10.3 Apply personalization in an email message

In this exercise, you’ll use segment memberships to define what content will be shown inside an email.

10.4 Setup and use push notifications

In this exercise you’ll install a mobile application on your iOS device and you’ll configure and deliver a push notification to your device.

10.5 Create a business event journey

In this exercise, you’ll define a business event which will deliver a back-in-stock message over SMS to customers that had previously shown interest in that product, but couldn’t buy it as the product was out of stock.

Summary and benefits

Summary of this module and overview of the benefits.


Thank you for investing your time in learning all there is to know about Adobe Experience Platform. If you have questions, want to share general feedback of have suggestions on future content, please contact Wouter Van Geluwe directly, by sending an email to vangeluw@adobe.com.

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