Marketers can create tracking links to promote and drive traffic to their apps. These tracking links can drive users to app stores, app deep links, and interstitials, which can be correlated to in-app behavior. A marketer can create one link to route users to iOS, Android, or other platforms as appropriate.

New Adobe Experience Cloud SDK Release

Looking for information and documentation related to the Adobe Experience Platform Mobile SDK? Click here for our latest documentation.

As of September 2018, we released a new, major version of the SDK. These new Adobe Experience Platform Mobile SDKs are configurable through Experience Platform Launch.


If you are using the Adobe Experience Platform Mobile SDKs with Adobe Launch, you must also install the Adobe Analytics Mobile Services extension to use Adobe Mobile Services features such as Acquisition links. For more information see Adobe Analytics - Mobile Services. For more information about using Acquisition and Marketing Links with the Experience Cloud SDKs, see Acquisition and Marketing Links.


Although you can configure features in the UI, these features will not work until you download the generated configuration file and add this file to the SDK. For information about downloading and configuring the SDKs, see the SDK documentation section on this page.)

You can create, edit, manage, and view reports on trackable mobile app Marketing Links.


This functionality requires the Adobe Analytics - Mobile Apps or the Adobe Analytics Premium SKU.

The following Acquisition reports provide insight into how your Marketing Links are performing:

  • Overview

    This report displays the top campaigns that drove users to your app with information about how the campaigns performed across other tracking metadata such as acquisition source, medium, term, and content.

  • Link Report

    This report provides a ranked view into your Marketing Links performance. In addition to seeing your link names with key performance metrics, this report is also customizable. For more information, see Customize Reports.

    Remember the following information:

    • You can click the arrow icons in the column headers to sort the data in ascending or descending order.
    • To export the data to a PDF document, you can click Download.

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