Test call details

Start the media player

Adobe Analytics (AppMeasurement) Start call

Parameter  Value (sample) 
pev2 ms_s
a.media.friendlyName Episode Title
a.media.name 123456
a.media.length 120
a.media.playerName HTML5
a.media.view true
a.contentType vod
custom.[value] Custom metadata fields
a.media.[value] Standard metadata fields

Notes:

  • Additional context data variables should be present and contain metadata. See metadata details below.
  • Length for linear streams should be set to the best estimate for the current show.

Standard metadata in Adobe Analytics (AppMeasurement) Start call

Parameter  Value (sample) 
a.media.show Show Title
a.media.season 6
a.media.episode Episode Title
a.media.asset_id 123456
a.media.genre comedy
a.media.first_air_date 2016-07-04
a.media.rating TV-14
a.media.originator production house
a.media.network network
a.media.ad_load 1
a.media.mvpd mvpd
a.media.authorized unlocked
a.media.feed no feed
a.media.stream_format 0

Custom metadata in Adobe Analytics (AppMeasurement) Start call

Parameter  Value (sample) 
custom.metadataA value
custom.metadataB value

Media Analytics (heartbeats) Start call

Parameter  Value (sample) 
s:event:type start
l:event:playhead 0
l:event:duration 4
s:asset:name Episode Title
s:asset:video_id 123456
l:asset:length 120
s:stream:type vod
s:asset:type main
s:meta:custom.[value] Custom metadata fields
s:meta:a.media.[value] Standard metadata fields

Notes:

  • Additional context data variables should be present and contain metadata. See metadata details below.
  • Playhead position for linear streams on video start should be set to the seconds elapsed since the start of the current show, not 0.

Standard metadata in Media Analytics (heartbeats) Start call

Parameter  Value (sample) 
s:meta:a.media.show Show
s:meta:a.media.season 6
s:meta:a.media.episode Episode Title
s:meta:a.media.asset_id 123456
s:meta:a.media.genre comedy
s:meta:a.media.first_air_date 2018-07-04
s:meta:a.media.rating TV-14
s:meta:a.media.originator production house
s:meta:a.media.network network
s:meta:a.media.ad_load 1
s:meta:a.media.mvpd mvpd
s:meta:a.media.authorized unlocked
s:meta:a.media.feed no feed
s:meta:a.media.stream_format 0

Custom metadata in Media Analytics (heartbeats) Start call

Parameter  Value (sample) 
s:meta:custom.metadata value
s:meta:custom.metadata value

Media Analytics (heartbeats) Adobe Analytics Start call

Parameter  Value (sample) 
s:event:type aa_start
l:event:playhead 0
l:event:duration 4
s:asset:name Episode Title
s:asset:video_id 123456
l:asset:length 120
s:stream:type vod
s:asset:type main

Notes:

  • This call indicates that the Media SDK has requested that an Adobe Analytics pev2=ms_s call be sent to the Adobe Analytics (AppMeasurement) server.
  • This call does not contain custom metadata.

View ad playback

Adobe Analytics (AppMeasurement) Ad Start call

Parameter  Value (sample) 
pev2 msa_s
a.media.name 123456
a.media.ad.name 9378
a.media.ad.friendlyName Video_VPAID_DFA
a.media.ad.podFriendlyName preroll
a.media.ad.length 15
a.media.ad.playerName HTML5
a.media.ad.pod c27aaf3ff8224bb6b9ebfe1b2e79073d_1
a.media.ad.podPosition 1
a.media.ad.podSecond 0.0
a.media.ad.view True
custom.[value] Metadata fields
a.media.[value] Standard metadata fields

Notes:

  • Additional context data variables should be present and contain metadata. See metadata details below.
  • Ad length may be set to -1 if not available on ad start.

Standard metadata in Adobe Analytics (AppMeasurement) Ad Start call

Parameter  Value (sample) 
a.media.show Show Title
a.media.season 6
a.media.episode Episode Title
a.media.asset_id 123456
a.media.genre comedy
a.media.first_air_date 2016-07-04
a.media.rating TV-14
a.media.originator production house
a.media.network network
a.media.ad_load 1
a.media.mvpd mvpd
a.media.authorized unlocked
a.media.feed no feed
a.media.stream_format 0

Custom metadata in Adobe Analytics (AppMeasurement) Ad Start call

Parameter  Value (sample) 
custom.metadata value
custom.metadata value

Media Analytics (heartbeats) Ad Start call

Parameter  Value (sample) 
s:event:type start
l:event:playhead 0
l:event:duration 4
s:asset:ad_id 9378
l:asset:length 120
s:stream:type vod
s:asset:type ad
s:meta:custom.[value] Custom metadata fields
s:meta:a.media.[value] Standard metadata fields

Notes:

  • Additional context data variables should be present and contain metadata. See metadata details below.
  • Ad length may be set to -1 if not available on ad start.

Standard metadata in Media Analytics (heartbeats) Ad Start call

Parameter  Value (sample) 
s:meta:a.media.show Show
s:meta:a.media.season 6
s:meta:a.media.episode Episode Title
s:meta:a.media.asset_id 123456
s:meta:a.media.genre comedy
s:meta:a.media.first_air_date 2018-07-04
s:meta:a.media.rating TV-14
s:meta:a.media.originator production house
s:meta:a.media.network network
s:meta:a.media.ad_load 1
s:meta:a.media.mvpd mvpd
s:meta:a.media.authorized unlocked
s:meta:a.media.feed no feed
s:meta:a.media.stream_format 0

Custom metadata in Media Analytics (heartbeats) Ad Start call

Parameter  Value (sample) 
s:meta:custom.metadata value
s:meta:custom.metadata value

Media Analytics (heartbeats) Adobe Analytics Ad Start call

Parameter  Value (sample) 
s:event:type aa_ad_start
l:event:playhead 0
l:event:duration 0
s:asset:ad_id 9378
l:asset:ad_length 15
s:stream:type vod
s:asset:type ad

Media Analytics (heartbeats) Ad Play call

Parameter  Value (sample) 
s:event:type play
l:event:playhead 15
l:event:duration 0
s:asset:ad_id 9378
l:asset:ad_length 15
s:stream:type vod
s:asset:type ad

Media Analytics (heartbeats) Ad Pause call

Parameter  Value (sample) 
s:event:type pause
l:event:playhead 15
l:event:duration 0
s:asset:ad_id 9378
l:asset:ad_length 15
s:stream:type vod
s:asset:type ad

Media Analytics (heartbeats) Adobe Analytics Ad Complete call

Parameter  Value (sample) 
s:event:type complete
l:event:playhead 15
l:event:duration 0
s:asset:ad_id 9378
l:asset:ad_length 15
s:stream:type vod
s:asset:type ad

Play main content

Media Analytics (heartbeats) Play call

Parameter  Value (sample) 
s:event:type play
l:event:playhead 29
l:event:duration 10189
s:asset:name Episode Title
s:asset:video_id 123456
l:asset:length 120
s:stream:type vod
s:asset:type main

Notes:

  • The playhead position should increment by 10 seconds with every play call.
  • The l:event:duration value represents the number of milliseconds since the last tracking call and should be roughly the same value on each 10 second call.

Pause main content

Media Analytics (heartbeats) Pause call

Parameter  Value (sample) 
s:event:type pause
l:event:playhead 29
l:event:duration 10189
s:asset:name Episode Title
s:asset:video_id 123456
l:asset:length 120
s:stream:type vod
s:asset:type main

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