Media Segments

Last update: 2023-08-28
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Segments allow you to identify subsets of visitors based on characteristics or website interactions. Streaming media segments allow you to identify visitor stream type such as audio, live, or podcast streams. For information about Adobe Analytics segments, see About segments and containers in the Adobe Analytics Components Guide.


These reporting segments associated with Media Stream Type were introduced on 9/13/18 along with the streamType parameter.

Segment Description Rule
Media Stream Type: All Segment all media stream data “Content (ID) exists”
Media Stream Type: Audio Segment all audio stream data “Content (ID) exists” AND “Media Stream Type = audio
Media Stream Type: Video Segment all video stream data “Content (ID) exists” AND “Media Stream Type != audio
Media Content Type: VoD Segment all VoD contents “Content Type = vod
Media Content Type: Live Segment all Live contents “Content Type = live
Media Content Type: Linear Segment all Linear contents “Content Type = linear
Media Content Type: Podcast Segment all Podcast contents “Content Type = podcast
Media Content Type: Audiobook Segment all Audiobook contents “Content Type = audiobook
Media Content Type: AoD Segment all AoD contents “Content Type = aod

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