Adobe Analytics provides several reports and metrics to track media performance on your website.
In addition to the metrics and dimensions available when you enable each of the modules, there are three additional dashboard-style reports that become available when you enable the Media Core module. Enabling the Ads module also changes the appearance of some of these dashboard-style reports by adding additional metrics and filters.
Media reports are listed on the Reports tab. Navigate to > Media > Media Engagement and select from:
|Common Business Insights
|Displays several aggregate measurements to quickly monitor that media is performing as expected. A graph displays media starts next to ad impressions to let you quickly view and compare these metrics.
|Displays detailed metrics for all media items including starts, concurrent viewers, completion rate, play percentage, and ad impressions.
|Displays content starts by time of day to let you quickly view when your audience is engaged.
|Media concurrent viewers
|Displays concurrent viewers during one day. The data can be filtered by content, device type, or country.
|Media Events and Media Variables
|Additional reports are available. Media metrics and dimensions are standard Analytics variables that can be reported directly and added to other Analytics reports.