Adobe Analytics for Streaming Media Overview

Adobe Analytics for Streaming Media is an add-on to Adobe Analytics that provides powerful measurement tools for audio, video, and advertisements. With Analytics for Streaming Media, you get near real-time, granular details of duration, stops and starts that lets you evaluate and combine video and audio metrics. These insights allow you to understand your customers’ viewing and listening habits and increase engagement with highly personalized recommendations.

Adobe Analytics for Streaming Media enables you to track the full customer journey across your site and streaming apps. You can combine Streaming Media metrics with other Adobe Analytics capabilities, such as Audience Analytics, Mobile, or Cross-Device Analytics. The metrics easily integrate into Adobe Analytics Reports and other Adobe Experience Platform products. Media measurement allows you to categorize your data into multiple dimensions and segments, capturing all of the metadata you need to do a complete and detailed analysis. You can then analyze data and attribute success criteria to fully consumed media, average time spent, and completed ads.

You can measure vital delivery metrics related to Quality of Experience (QoE) such as dropped frames, time spent buffering, and average bitrate. And the metrics can be combined with your website or app data to visualize the customer path and interests—to provide enhanced recommendations and personalize customer experiences using Adobe Experience Platform.

How it works

Streaming media tracking data is collected from a player using the Media SDKs, the Media Collection APIs, or the Media Extensions (with Tags). All granular data (up to 10 seconds) is sent to the Media Analytics Service that collects and process the data for each individual playback session. Once a playback session ends, the computed tracking data is sent to Adobe Analytics for storage and reporting. With Adobe Customer Journey Analytics (CJA) implementations, data can be sent to CJA using the Analytics Data Connector (ADC) so that customers could use CJA as a reporting tool.

Features

Adobe Analytics for Streaming Media benefits include real-time monitoring, detailed analysis, actionable insights and monetization opportunities.

• Real-time analysis: Make real-time, actionable decisions utilizing key performance metrics such as media starts, across multiple channels.

• Drive engagement: Fully engage users through fewer buffering events and by understanding where and when ads should play within content to provide a smooth, less intrusive experience that delivers repeat visits.

• Holistic picture: Combine multiple data points across all of your content distributors to get a full view of all your media activity. Measure engagement and views/listens across all possible channels through the Federated Analytics feature.

• Increased granularity: Evaluate viewing behavior at the most granular level, including individual visitor time of day, concurrent viewers or listeners by minute, and average duration the content was consumed.

• Precise measurement: Measure across the multiple devices used for media consumption, including OTT, smartphone, tablet, desktop, and more, to monitor user engagement patterns and habits.

• Segmentation: Apply classifications to your players, devices, genres, chapters, and shows to see how each has an impact on your overall views/listens and customer engagement with content, audio, ads, and combined.

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