Create a Segment Using Known Person Data

Here’s how to create a segment using Known Person Data values.

1. Go to Segments.

   

2. Click Create New.

   

3. Enter a segment Name.

   

4. In Profile Segmentation, drag Database over to the canvas.

   

5. Select a person data field from the drop-down.

   

6. Enter a Person Data value.

   

   There can be only one value for each field. For example, if you want to add multiple values for the job title field, you need to create a new line with the same field name for each value. Be sure to use the OR value to ensure that any value captures a match.

   

Selecting Multiple Person Data Fields

1. Click + to add another person data field.

   

2. Select the AND/OR operator. Select the field to add. Select a Person Data Field. Enter Person Data Value.

   

3. Click Save to save the segment or Save & Define Campaign to save and go to the Campaigns page.

   

   You have now set up a segment targeting Known Person data.