Here’s how to create a segment using Known Person Data values.
Go to Segments.
Click Create New.
Enter a segment Name.
In Profile Segmentation, drag Database over to the canvas.
Select a person data field from the drop-down.
Enter a Person Data value.
There can be only one value for each field. For example, if you want to add multiple values for the job title field, you need to create a new line with the same field name for each value. Be sure to use the OR value to ensure that any value captures a match.
Click + to add another person data field.
Select the AND/OR operator. Select the field to add. Select a Person Data Field. Enter Person Data Value.
Click Save to save the segment or Save & Define Campaign to save and go to the Campaigns page.
You have now set up a segment targeting Known Person data.