Create a Segment Using Known Person Data

Here’s how to create a segment using Known Person Data values.

PREREQUISITES

  1. Go to Segments.

  2. Click Create New.

  3. Enter a segment Name.

  4. In Profile Segmentation, drag Database over to the canvas.

  5. Select a person data field from the drop-down.

  6. Enter a Person Data value.

    There can be only one value for each field. For example, if you want to add multiple values for the job title field, you need to create a new line with the same field name for each value. Be sure to use the OR value to ensure that any value captures a match.

Selecting Multiple Person Data Fields

  1. Click + to add another person data field.

  2. Select the AND/OR operator. Select the field to add. Select a Person Data Field. Enter Person Data Value.

  3. Click Save to save the segment or Save & Define Campaign to save and go to the Campaigns page.

    You have now set up a segment targeting Known Person data.

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