Let’s create a basic segment targeting all web visitors from the U.S., and the financial services industry.
Go to Segments.
Click Create New.
Enter the segment name.
Drag Location from the right-hand menu and drop it into the segment editor.
Select a country to add from the drop-down. Select the United States.
The number of cities is limited to 300 per segment.
Drag Industries from the right-hand menu and drop it into the segment editor.
Select Industries to add from the drop-down. Select the Financial Services Industry.
You have now set up a basic segment for all prospects visiting your website from the USA and the Finance Industry.
Click Save to save the segment or Save & Define Campaign to go to the Campaigns page.
Now you have segmented your visitors from the United States, go ahead and add the financial services industry.