Web Personalization Overview

Introduction

For new Marketo customers, Real-Time Personalization is divided into four apps, accessed using these two tiles: Web Personalization and ContentAI.

Existing customers continue to access the apps through the Real-Time Personalization tile until renewal, at which time they will use the login above.

When you click the Web Personalization tile, the Dashboard page appears. Click the ContentAI tile and you go directly to the Content Recommendations page.

The four apps are:

The Web Personalization tile is your access point for creating personalized web campaigns. Account-Based Web Marketing and Web Retargeting. You can add content on the Content Analytics page.

Account-Based Web Marketing works with Web Personalization and features Named Accounts. The Named Accounts page provides graphical information on existing customers, total engagements, and organizational trends, as well as a list of the accounts. You can create new named accounts there as well.

Website Retargeting gives you the power to remarket to segmented audiences. You can set segments, but can’t use Named Accounts in the filter.

ContentAI is the place to give content recommendations. You can add content easily to the Content Recommendations page.