Account-Based Web Marketing with TAM

Marketo offers a Target Account Management (TAM) application.

When you use Marketo Web Personalization and Target Account Management (TAM):

  • TAM is the source for your Account Lists

  • Account Lists are managed (created, edited, and deleted) in TAM

  • Account Lists are synced to Web Personalization for use in Segmentation. Select them from the drop-down

    • Note: The sync can take up to 5 minutes
  • In Web Personalization, you can create segments targeting accounts from the Account List you created in TAM, and personalize content for these accounts

For Existing ABWM Customers

If you’re already using ABWM:

  • You can create Account Lists in ABWM and in TAM

  • You can create, edit, and delete Account Lists in TAM and in ABWM

  • Account Lists (from both ABWM and TAM) are synced to Web Personalization for use in Segmentation

    • Note: The sync can take up to 5 minutes
  • In Web Personalization, you can create segments targeting accounts from Account Lists created in both ABWM and TAM and personalize content for these accounts

  • You can upload CSV files on the Web Personalization Account List page

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