The Program Membership Analysis area allows you to analyze the effectiveness of individual programs or to see summarized results by channel for a given period of time.
How many people participated in a program by channel in a given month?
How many people reached the success criteria for a given program?
How many new names did each program/channel generate per month?
Yellow dots are dimensions and blue dots are measures.
Measure | Description |
---|---|
% New Names | Percentage of leads acquired in a program |
Members | Total leads in a program |
New Names | Total new names acquired by a program |
Dimension | Description |
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Program Channel | Program Channel |
Program Name | Program Name |
Dimension | Description |
---|---|
Year | Program Membership timeframe |
Quarter | Program Membership timeframe |
Month | Program Membership timeframe |
Week | Program Membership timeframe |
Date | Program Membership timeframe |
Measure | Description |
---|---|
% Success (New Names) | Percentage of leads who were acquired by the program AND achieved success in the progression of the program |
% Success (Total) | Percentage of leads who achieved success in the progression of a program |
Success (New Names) | Total number of new names who achieved success in the progression of a program |
Success (Total) | Total number of leads who achieved success in the progression of a program |