Understanding the Program Membership Analysis Area

The Program Membership Analysis area allows you to analyze the effectiveness of individual programs or to see summarized results by channel for a given period of time.

Example Business Questions

How many people participated in a program by channel in a given month?

How many people reached the success criteria for a given program?

How many new names did each program/channel generate per month?

Program Membership Analysis Dimensions and Measures

NOTE

Yellow dots are dimensions and blue dots are measures.

Membership

Measure Description
% New Names Percentage of leads acquired in a program
Members Total leads in a program
New Names Total new names acquired by a program

Program Attributes

Dimension Description
Program Channel Program Channel
Program Name Program Name

Program Membership Timeframe

Dimension Description
Year Program Membership timeframe
Quarter Program Membership timeframe
Month Program Membership timeframe
Week Program Membership timeframe
Date Program Membership timeframe

Success

Measure Description
% Success (New Names) Percentage of leads who were acquired by the program AND achieved success in the progression of the program
% Success (Total) Percentage of leads who achieved success in the progression of a program
Success (New Names) Total number of new names who achieved success in the progression of a program
Success (Total) Total number of leads who achieved success in the progression of a program

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