Go to the Lead Detail area in Salesforce1 and click the Related tab.
Click the dota (three little dots). At the bottom you can choose from: “Add to Marketo Campaign”, “Send Marketo Email,” “View in Marketo,” “Add/Remove from Watchlist.”
Which smart campaigns show up? The ones with “Campaign is Requested” triggers. Learn how to set up a triggered campaign using "Campaign is Requested".
Cool, now your salespeople can actively participate in the marketing effort.
Good smart campaigns to request might sound like:
Be creative. What would the salesperson like to automate? Just ask them and wire it up!