Set Score Fields to be used for Stars and Flames in Sales Insight

Last update: 2023-07-21

Admin Permissions Required

By default, Marketo Sales Insight uses the Lead Score field to calculate stars and flames. But if you want to pick a different field, here’s how:


If you don’t already have your custom score fields, here’s how to create them.



  • Stars: Stars represent total lead score compared with other leads.
  • Flames: Flames represent the urgency - how much a lead’s score has changed recently.
  1. Under Admin, click Sales Insight.

  2. Under Lead Scoring Settings, click on Edit.

  3. Select the field you want to use for Stars.

  4. Select the field you want to use for Flames.

  5. Click Save.


    Sales insight will take some time to re-calculate. You can check your CRM later to see the stars and flames.

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