Using the Rich Text Editor

The Rich Text Editor (RTE) appears throughout Marketo and is available whenever you want to add or edit content. You’ll see a version of it on landing pages, programs, emails, forms, and snippets. Just click Edit Draft, and it’ll pop up to serve you.

Editor Settings

The root block element setting defines which tags wrap your content. By default, the email root block element utilizes <p> tags. You have the option to change that by following the steps below.

TIP

While you have the option to choose your root block element, we always recommend using default settings for the best user experience.

  1. Click Admin.

  2. Click Email.

  3. Click Edit Text Editor Settings.

  4. In the Email / Snippet Editor drop-down, select <div> or None and click Save. <div> is used in this example.

    If you have <div class=“mktEditable”></div> in an Email Template, you will see the following HTML Source behavior when you open the section and type “Text Goes Here” in the editor:

<p> <div> None

<div class=“mktEditable”>
<p>Text Goes Here</p>
</div>

<div class=“mktEditable”>
<div>Text Goes Here</div>
</div>

<div class=“mktEditable”>
Text Goes Here
</div>

TIP

You can also change the Landing Page Editor’s root block element by following the same steps, but clicking the Landing Page Editor drop-down in Step 4 instead of Email / Snippet Editor.

NOTE

The root block element is always <p> for rich-text program tokens.

Features

Here are the features you’ll find in an RTE.

Icon Name What it does
-- Font Family Choose your style–we’ve got plenty!
-- Font Size How big do you want it? 25 choices, from 8px to 90px.
-- Styles Choose Paragraph or a six Heading styles (for landing pages).
-- Line Spacing Pick your distance between the lines.
-- Text Color Black, red, or whatever you want.
-- Background Color Highlight for emphasis.
-- Bold Darker and thicker.
-- Italic Angled, for emphasis or quotations.
-- Underline Puts a line under your text.
-- Alignment Use this dropdown to lay out your text and images. Center them, choose left or right alignment, or spread it edge to edge with full justification.
-- Indent Choose more or less indentation. Use for paragraphs or any text you want to stand out.
-- Insert/Edit Link Put in a link to a website or other content; easily make changes to it.
-- Insert/Edit Image A picture is worth a thousand words. Drop one in. Click the camera icon to browse your Design Studio. You can drop in images side by side.
-- Insert Token A powerful tool, great for email personalization and data tracking. Be sure to enter a default value.
-- Undo Oops! Let’s you go back a step and try it again.
-- Redo If it’s really OK as it is, return to the original.
-- Table Build your own, like this one. A drop-down menu lets you configure it.
-- Insert Anchor Drop anchor!
-- Horizontal Line Many uses - Great for dividing sections.
-- Edit HTML Pops up the HTML Source Editor so you can tweak your code.
-- Subscript Low-hanging letters (as in O<sub>2</sub>).
-- Superscript You have the power! (2<sup>6</sup>).
-- Strikethrough <s>Put a line through text, like this</s>.
-- Special Character Want to talk about euros? Math? You have 243 choices.
-- Find and Replace Search for and change things much faster than looking for each instance yourself.
-- Clear Formatting Return things to standard.
-- Cancel Press the button to say, “Never mind.”
-- Save Press the button to say, “OK, I like it.”
TIP

You edit your HTML and text on separate screens. Be sure to click Copy from HTML on the Text tab and then Save so your text matches your HTML.

NOTE

You are not limited to the fonts in the drop-down. You can use one not listed by accessing the HTML code. All web fonts are supported in Marketo, but web fonts do not work universally in all email clients.

Landing Pages

The root block element setting defines which tags wrap your content. By default, the landing page root block element utilizes <div> tags. You have the option to change that, by following the steps below.

TIP

While you have the option to choose your root block element, we always recommend using default settings for the best user experience.

  1. Click Admin.

  2. Click Email.

  3. Click Edit Text Editor Settings.

  4. In the Landing Page Editor drop-down, select <p> or None and click Save. <p> is used in this example.

    And that’s it!

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