Sometimes you don’t want to enable the Marketo Tracking URL on a link in an email. This is useful when the destination page does not support URL parameters and may result in a broken link.
Select your email and click Edit Draft.
Double-click the editable section that contains the link.
Click the link in question, then click the Insert/Edit Link button.
In the Edit Link pop-up, uncheck the Track Link checkbox.
You’ll notice the Include mkt_tok box disappears. Click Apply.
Unchecking just Include mkt_tok will still allow the link to be tracked, but after redirect, the destination URL will not include the mkt_tok query string parameter. This parameter is used by Marketo Landing Pages and Munchkin to ensure proper tracking of person activities (like when a person unsubscribes from an email). You should avoid using this feature unless you’re seeing weird behavior on your website due to the parameter being present.
Want to disable click-tracking for a link in an email template? Use this format:
<a class="mktNoTrack" href="https://www.mywebsite.com">This link does not have tracking</a>
If you need help implementing this, please consult your web developer.
Nice! You have now disabled tracking for a link.