Understanding Email Testing Options

Test your emails to improve their engagement score. There are two kinds of email testing in Marketo.

A/B Testing

This is for one-time emails using email programs. Add A/B testing and a small group will get the test and the rest will get the winner.

Email Champion/Challenger

For ongoing emails used in trigger smart campaigns or engagement programs, you can add email champion/challenger testing. This will introduce variations to an ongoing percentage of the recipients.

Happy Testing!

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