The template you choose determines what landing page editing mode you’ll be working in. There are two possible paths: free-form and guided. Below you’ll find a quick summary of the important differences.
Drag and drop whatever content you want, wherever you want to place it.
The template is like a SlideMaster in PowerPoint, just a background.
Create a simple mobile version of your page with a click of a button.
Best used when you don’t have a lot of time or technical resources at your disposal.
Predefined layout/structure driven by the template.
Only regions or variables defined as editable in the template can be customized in the editor.
Code changes required to modify layout and add additional assets.
Look and feel across device determined by rules built into the template.
Best used if you’ve coded or purchased responsive templates or wish to modify a pre-built Marketo template.