Understanding Free-form vs Guided Landing Pages

The template you choose determines what landing page editing mode you’ll be working in. There are two possible paths: free-form and guided. Below you’ll find a quick summary of the important differences.

Free-form Pages

• Drag and drop whatever content you want, wherever you want to place it.
• The template is like a SlideMaster in PowerPoint, just a background.
• Create a simple mobile version of your page with a click of a button.
• Best used when you don’t have a lot of time or technical resources at your disposal.

Guided Pages

• Predefined layout/structure driven by the template.
• Only regions or variables defined as editable in the template can be customized in the editor.
• Code changes required to modify layout and add additional assets.
• Look and feel across device determined by rules built into the template.
• Best used if you’ve coded or purchased responsive templates or wish to modify a pre-built Marketo template.