Understanding Event Programs

Last update: 2023-10-16
  • Topics:
  • Events
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Not all Marketo Engage users have purchased this functionality. Contact the Adobe Account Team (your Account Manager) for details.


An event program is a type of program that can be used to automate your offline or online events. Think of an event program as anything that has attendees at a specific date and time.



  • Webinars
  • Parties
  • Tradeshows
  • Meetups

Events can automatically connect to your webinar provider as well as sync with an iPad check-in app.

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