Understanding Event Programs understanding-event-programs

AVAILABILITY
Not all Marketo Engage users have purchased this functionality. Contact the Adobe Account Team (your Account Manager) for details.

Overview overview

An event program is a type of program that can be used to automate your offline or online events. Think of an event program as anything that has attendees at a specific date and time.

NOTE
Example
  • Webinars
  • Parties
  • Tradeshows
  • Meetups

Events can automatically connect to your webinar provider as well as sync with an iPad check-in app.

recommendation-more-help
94ec3174-1d6c-4f51-822d-5424bedeecac