Here’s a sample event, including campaigns, for an ON24 webinar. When you build your event, be sure to test your campaigns before running them.
Select New > New Program.
Select a Campaign Folder where the event will live.
Enter a Name for the event.
Select Event as the Program Type.
Select Webinar as the Channel for the event.
Smart List - Define whom you will invite to the event.
Schedule - Set the date for the invitation to be sent.
You must use a Marketo form to register people for the event, or a non-Marketo form with the proper API integration to push registration data to Marketo. This is critical to the success of your Event Partner integration. NOTE: If you are using a Marketo form on a non-Marketo landing page, your trigger will be Fills Out Form with the Form Name.
Change Status in Progression - Set to Webinar > Registered. CAUTION: This flow step is required when setting up your child campaign. When a person’s progression status changes to Registered, Marketo pushes the registration information to ON24.
Send Email - Confirmation email (set to Operational so that unsubscribed people that have registered still receive it).
NOTE: If the person is returned with a registration error, they won’t receive the email confirmation.
Smart List - Filter using Member of Program and set the status to Registered.
Flow - Send Email (Reminder Email).
NOTE: You could use a similar campaign to send a different follow-up email to people who were invited but who haven’t registered yet.