Example ON24 Event Integration

Here’s a sample event, including campaigns, for an ON24 webinar. When you build your event, be sure to test your campaigns before running them.

Create a New Event in Marketing Activities

Select New > New Program.
Select a Campaign Folder where the event will live.
Enter a Name for the event.
Select Event as the Program Type.
Select Webinar as the Channel for the event.
Click Create.

Invite (Batch Campaign)

Smart List - Define whom you will invite to the event.
Flow
- Send Email - If this is a local asset email, it will have the following naming convention: EventName.EmailName. You can also use global emails.
- Change Status in Progression - Set to Webinar > Invited.
Schedule - Set the date for the invitation to be sent.

Registration/Confirmation (Trigger Campaign)

Smart List
- Trigger the campaign based on Fills Out Form. Be sure to include the landing page that the form lives on by using Add Constraint, especially if the form is used on multiple landing pages.

CAUTION

You must use a Marketo form to register people for the event, or a non-Marketo form with the proper API integration to push registration data to Marketo. This is critical to the success of your Event Partner integration. NOTE: If you are using a Marketo form on a non-Marketo landing page, your trigger will be Fills Out Form with the Form Name.

Flow
- Change Status in Progression - Set to Webinar > Registered. CAUTION: This flow step is required when setting up your child campaign. When a person’s progression status changes to Registered, Marketo pushes the registration information to ON24.
- Send Email - Confirmation email (set to Operational so that unsubscribed people that have registered still receive it).