Documentation Marketo Engage Marketo Guide

Analytics

Last update: Thu Feb 13 2025 00:00:00 GMT+0000 (Coordinated Universal Time)

Topics:
Dynamic Chat

While reporting is available at dialogue level, check overall engagement using the three dashboards below.

Access each dashboard under Analytics in the left nav.

Global Performance Dashboard

See how well your Dialogues are performing, including engagement and performance metrics (total and over a time), top performing pages, and top performing Dialogues.

View Dialogues, Conversational Flows, or all. Sort by known visitors, unknown visitors, or both. Select a preset or custom date range. Export your results via the click of a button.

Meeting Performance Dashboard

See how many meetings are being booked and who they’re being booked with.

View Dialogues, Conversational Flows, or all. Select a preset or custom date range. Export your results via the click of a button.

Live Chat Performance Dashboard

View how many conversations your live sales agents had and which teams are performing the best.

View Dialogues, Conversational Flows, or all. Select a preset or custom date range. Export your results with the click of a button.

Definitions

Completed

A completed event occurs when a visitor reaches the last prompt in a conversation or when a visitor exhausts all the content in a conversation.
One completed event per visitor, per session.

People Acquired

Happens when a visitor submits their email address.
One acquisition per visitor, per session.

Engagement Rate

Number of users responded (first input by user)/number of triggers (chatbot displayed).

Conversion Rate

User acquired (new emails captured)/user engaged.

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