DocumentationMarketo EngageMarketo Guide

Default Veeva Field Mapping default-veeva-field-mapping

Last update: Fri Jul 21 2023 00:00:00 GMT+0000 (Coordinated Universal Time)

When you initially sync your Marketo Engage account with Veeva, Marketo automatically makes these associations between your built-in Veeva and Marketo fields. Marketo will also sync your custom fields on your Accounts and Contacts.

Contact Fields contact-fields

SFDC field
Marketo field
Birthdate
Date of Birth
Created Date
SFDC Created Date
Contact Description
Person Notes
Email
Email Address
Business Fax
Fax Number
First Name
First Name
Email Opt Out
Unsubscribed
Deleted
SFDC Is Deleted
Last Name
Last Name
Lead Source
Source
Lead Score
Score
MailingCity
City
MailingCountry
Country
MailingPostalCode
Postal Code
MailingState
State
MailingStreet
Address
Mobile Phone
Mobile Phone Number
Business Phone
Phone Number
Salutation
Salutation
Title
Job Title

Account Fields account-fields

SFDC field
Marketo field
Annual Revenue
Annual Revenue
Billing City
Billing City
Billing Country
Billing Country
Billing Zip/Postal Code
Billing Postal Code
Billing State/Province
Billing State
Billing Street
Billing Address
Account Description
Company Notes
Industry
Industry
Deleted
SFDC Is Deleted
Account Name
Company Name
Employees
Num Employees
Account Phone
Main Phone
SIC Code
SIC Code
Account Site
Site
Account Type
SFDC Type
Website
Website

These fields are created in Marketo but can’t be adjusted by customers.

Field
Description
Veeva Id
The 18-character Salesforce Id
Veeva Type
Contact. If empty, the lead exists only as a person in Marketo
Veeva Created Date
Date created in SFDC (can be different from Created in Marketo)
Veeva is Deleted
Person used to be in SFDC but was deleted and now lives only in Marketo
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