Default Salesforce Field Mapping default-salesforce-field-mapping

When you initially sync your Marketo Engage account with Salesforce, Marketo automatically makes these associations between your built-in Salesforce and Marketo fields. Marketo will also sync your custom fields on your Leads, Accounts, Opportunities, and Contacts.

Lead Fields lead-fields

SFDC field
Marketo field
Annual Revenue
Annual Revenue
City
City
Company
Company Name
Converted Date
SFDC Converted Date
Country
Country
Created Date
SFDC Created Date
Description
Person Notes
Email
Email Address
Fax
Fax Number
First Name
First Name
Email Opt Out
Unsubscribed
Industry
Industry
Converted
SFDC Is Converted
Deleted
SFDC Is Deleted
Last Name
Last Name
Lead Source
Source
Lead Score
Score
Mobile Phone
Mobile Phone Number
Employees
Num Employees
Phone
Phone Number
Zip/Postal Code
Postal Code
Rating
Rating
Salutation
Salutation
State/Province
State
Status
Status
Street
Address
Title
Job Title
Website
Website

Contact Fields contact-fields

SFDC field
Marketo field
Birthdate
Date of Birth
Created Date
SFDC Created Date
Contact Description
Person Notes
Email
Email Address
Business Fax
Fax Number
First Name
First Name
Email Opt Out
Unsubscribed
Deleted
SFDC Is Deleted
Last Name
Last Name
Lead Source
Source
Lead Score
Score
MailingCity
City
MailingCountry
Country
MailingPostalCode
Postal Code
MailingState
State
MailingStreet
Address
Mobile Phone
Mobile Phone Number
Business Phone
Phone Number
Salutation
Salutation
Title
Job Title

Account Fields account-fields

SFDC field
Marketo field
Annual Revenue
Annual Revenue
Billing City
Billing City
Billing Country
Billing Country
Billing Zip/Postal Code
Billing Postal Code
Billing State/Province
Billing State
Billing Street
Billing Address
Account Description
Company Notes
Industry
Industry
Deleted
SFDC Is Deleted
Account Name
Company Name
Employees
Num Employees
Account Phone
Main Phone
SIC Code
SIC Code
Account Site
Site
Account Type
SFDC Type
Website
Website

These fields are created in Marketo but can’t be adjusted by customers.

Field
Description
SFDC Id
The 18-character Salesforce Id
SFDC Type
Lead or Contact. If empty, the lead exists only as a person in Marketo
SFDC Created Date
Date created in SFDC (can be different from Created in Marketo)
SFDC is Deleted
Person used to be in SFDC but was deleted and now lives only in Marketo
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