Default Salesforce Field Mapping
When you initially sync your Marketo account with Salesforce, Marketo automatically makes these associations between your built-in Salesforce and Marketo fields. Marketo will also sync your custom fields on your Leads, Accounts, Opportunities, and Contacts.
Lead Fields
SFDC field |
Marketo field |
Annual Revenue |
Annual Revenue |
City |
City |
Company |
Company Name |
Converted Date |
SFDC Converted Date |
Country |
Country |
Created Date |
SFDC Created Date |
Description |
Person Notes |
Email |
Email Address |
Fax |
Fax Number |
First Name |
First Name |
Email Opt Out |
Unsubscribed |
Industry |
Industry |
Converted |
SFDC Is Converted |
Deleted |
SFDC Is Deleted |
Last Name |
Last Name |
Lead Source |
Source |
Lead Score |
Score |
Mobile Phone |
Mobile Phone Number |
Employees |
Num Employees |
Phone |
Phone Number |
Zip/Postal Code |
Postal Code |
Rating |
Rating |
Salutation |
Salutation |
State/Province |
State |
Status |
Status |
Street |
Address |
Title |
Job Title |
Website |
Website |
SFDC field |
Marketo field |
Birthdate |
Date of Birth |
Created Date |
SFDC Created Date |
Contact Description |
Person Notes |
Email |
Email Address |
Business Fax |
Fax Number |
First Name |
First Name |
Email Opt Out |
Unsubscribed |
Deleted |
SFDC Is Deleted |
Last Name |
Last Name |
Lead Source |
Source |
Lead Score |
Score |
MailingCity |
City |
MailingCountry |
Country |
MailingPostalCode |
Postal Code |
MailingState |
State |
MailingStreet |
Address |
Mobile Phone |
Mobile Phone Number |
Business Phone |
Phone Number |
Salutation |
Salutation |
Title |
Job Title |
Account Fields
SFDC field |
Marketo field |
Annual Revenue |
Annual Revenue |
Billing City |
Billing City |
Billing Country |
Billing Country |
Billing Zip/Postal Code |
Billing Postal Code |
Billing State/Province |
Billing State |
Billing Street |
Billing Address |
Account Description |
Company Notes |
Industry |
Industry |
Deleted |
SFDC Is Deleted |
Account Name |
Company Name |
Employees |
Num Employees |
Account Phone |
Main Phone |
SIC Code |
SIC Code |
Account Site |
Site |
Account Type |
SFDC Type |
Website |
Website |
These fields are created in Marketo but can’t be adjusted by customers.
Field |
Description |
SFDC Id |
The 18-character Salesforce Id |
SFDC Type |
Lead or Contact. If empty, the lead exists only as a person in Marketo |
SFDC Created Date |
Date created in SFDC (can be different from Created in Marketo) |
SFDC is Deleted |
Person used to be in SFDC but was deleted and now lives only in Marketo |