Marketo Engage has some very useful built-in Smart Lists. Let’s check them out!
Go to the Database.
Open the System Smart Lists folder to reveal the collection.
To see one example: Select All People, then click the People tab.
The filters in System Smart Lists do not need to be applied to each Smart List/Campaign. Their contents are automatically recognized.
Here’s a summary of what the built-in Smart Lists do:
|All People||All people in your Marketo database|
|Unsubscribed People||These people can only be sent operational emails; this is usually controlled by the person themselves.|
|Marketing Suspended||These people can only be sent operational emails; this is usually controlled by you, the marketer.|
|Blocklist||These people will not receive any email at all.|
|Bounced Email Addresses||People with an undeliverable email address or that reject your email.|
|Possible Duplicates||People that might be duplicated in the Marketo database.|
System Smart Lists can’t be deleted. With the exception of the Possible Duplicates list, they cannot be edited, either.