Marketo Engage has some very useful built-in Smart Lists. Let’s check them out!
Go to the Database.
Open the System Smart Lists folder to reveal the collection.
To see one example: Select All People, then click the People tab.
The filters in System Smart Lists do not need to be applied to each Smart List/Campaign. Their contents are automatically recognized.
Here’s a summary of what the built-in Smart Lists do:
List Name | Description |
---|---|
All People | All people in your Marketo database |
Unsubscribed People | These people can only be sent operational emails; this is usually controlled by the person themselves. |
Marketing Suspended | These people can only be sent operational emails; this is usually controlled by you, the marketer. |
Blocklist | These people will not receive any email at all. |
Bounced Email Addresses | People with an undeliverable email address or that reject your email. |
Possible Duplicates | People that might be duplicated in the Marketo database. |
System Smart Lists can’t be deleted. With the exception of the Possible Duplicates list, they cannot be edited, either.