Marketo has a nice/free service to deactivate triggered smart campaigns that no longer get activity. This speeds up overall system performance and saves you time.
Once a quarter, Marketo will find smart campaigns that have sat dormant (no people) for 6 months or more and deactivate them.
Of course! Once a quarter, you will receive a notification one week in advance showing every campaign we plan on deactivating.
Go to the Notifications tab.
Click Idle Trigger Campaign Cleanup Scheduled. Then click the These Idle Trigger Campaigns will be deactivated link.
You will see a list of smart campaigns scheduled to be deactivated.
We will only deactivate trigger campaigns that have been active for over 6 months but have had 0 people qualify in that time period.
Don’t worry - the clock on any smart campaign can be reset by:
Either will reset the 6-month counter.
Absolutely - one week after the original notification, we will deactivate the listed campaigns (minus any that qualified at least one person or were deactivated/reactivated) and post a confirmation notification.
Select the Idle Trigger Campaign Cleanup Scheduled notification. Click the These Idle Trigger Campaigns link.
You will see a list of deactivated campaigns.