You can set up triggers and filters for a Mobile App smart campaign.
For most activities, there are a trigger, a filter, and an inactivity filter. Use inactivity filters to track an action, such as tapping a push notification, that didn’t happen.
There are only filters for this activity:
Search for mobile app in the right panel to list all of the Mobile App triggers and filters.
Use constraints with triggers and filters to further sort the data.
All triggers and filters, except for Was Sent Push Notification, contain these two standard constraints:
Device Type - iPod, iPhone, iPhone 6 Plus, iPad mini, iPad, Android smartphone, Android tablet, Unknown (this is a preset list)
Platform - iPhone or Android
Some triggers and filters offer additional constraints, such as:
App Version - A way to target people who are not on latest version. For example, if the latest app version is 2.0, you can use it to find people who are NOT on App Version 2.0
Install Source - Currently, the only option is API
Locale - The setting on the device
Mobile App - The name of specific app. Useful to specify if you have more than one
Platform Version - The version of the OS
Session Length (seconds) - Session time when the app is in the foreground
Is Push Enabled - True means that push notifications can be sent. False means that they can’t; for example, the person may have opted out of receiving push notifications
Has Mobile App
Use this filter to find out all people who have ever had your app installed. This is available only as a filter.
The filter will find both current and former installs as Marketo does not track app uninstalls.
Constraints: Device Type, Platform, Mobile App, Mobile App Version, Device Type, Install Source, Is Push Enabled, and Locale
It’s a best practice to specify Has Mobile App = true and Is Push Enabled = true, as well as the name of your mobile app when defining the smart list of who should receive a push notification.
Mobile App Is/Was Installed
Mobile App is Installed - trigger
Mobile App was Installed - filter
NOT Mobile App was Installed - inactivity filter
Constraints: Device Type, Platform, App Version, Locale, and Install Source
Mobile App Is/Was Opened
Mobile App is Opened - trigger
Mobile App was Opened - filter
NOT Mobile App was Opened - inactivity filter
Constraints: Device Type and Platform
Has/Had Mobile App Activity
Has Mobile App Activity - trigger
Had Mobile App Activity - filter
NOT Had Mobile App Activity - inactivity filter
Constraints: Device Type and Platform, plus five additional ones:
Action - Custom mobile activity
Action Type - (optional) Text field used to categorize multiple actions
Action Details - (optional) Text field that provides additional information about an action
Action Metric - (optional) Numeric field that provides additional information about an action (for example, price)
Action Length (seconds) - (optional) Numeric field that can be used to capture how long it took a user to complete an action
The Action constraints let you use the trigger and filters to track mobile activity very closely.
Under the action type of Shopping, here’s a very specific action, with the other constraints defining it:
Here’s how the filter looks in Marketo:
You can have multiple actions under the same action type. In fact, your normal shopping experience may involve several columns under Shopping! How about some socks to go with that?
|Action||Bought shirt||Bought pants|
Has/Had Mobile App Session
Has Mobile App Session - trigger
Had Mobile App Session - filter
NOT Had Mobile App Session - inactivity filter
Constraints: Device Type, Platform, and Session Length (seconds)
Taps/Tapped Push Notification
Taps Push Notification - trigger
Tapped Push Notification - filter
NOT Tapped Push Notification - inactivity filter
Constraints: Device Type, Platform, Mobile App Version, Push Notification, and Platform Version
Use the Not Tapped Push Notification inactivity filter to find people who didn’t tap a push notification recently sent to them, so that you can follow up via email.
Was Sent Push Notification This activity is available only as a filter.
Was Sent Push Notification - filter
NOT Was Sent Push Notification - inactivity filter
Constraints: Push Notification and Mobile App