Convert Person

Last update: 2023-10-16

Only available when integrated with Salesforce.


Use this flow step to convert a person to a contact in Salesforce. You can decide who to assign the contact to, to send a notification to the owner, and to set a converted status.


  1. Select who you want to assign the resulting contact, account, and opportunity to.


    Converting a person in Marketo will result in a new account and opportunity in Salesforce. If you don’t want duplicate accounts, use Salesforce to convert.

  2. Choose if you want a notification sent to the owner or not.

  3. Select the converted status.

And there you go!

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