A program can be imported from one Marketo subscription to another. For instance, you can create a program in a sandbox and then import it into your live subscription. Also, you can import a pre-built program from the Marketo Program Library.
Go to Marketing Activities.
Click New drop down. Select Import Program.
Select a Marketo Subscription and a program to import. Click Next.
Specify a Campaign Folder for the imported program. Click Next.
Make sure Use default conflict rules is selected. Conflict rules are needed when you import programs into an instance that have assets of the same name.
Preview details and Import the program.
A dialog displays the program import progress.
You will receive an email confirmation once the import has finished.
You’ll need to reschedule imported batch campaigns and activate trigger campaigns. The system automatically deactivates campaign schedules and trigger campaigns in the imported program.
The Marketo Program Library contains pre-built, tested programs that you can import into your subscription. Available programs include:
You must create two custom fields (“Demographic Score” and “Behavior Score”) before importing the Scoring - Standard & Select Editions program.
Programs use external assets like email templates, landing page templates, images, forms, tokens, and program tags. You have the ability to configure how landing page templates and program tags are handled, and Marketo automatically manages the rest.
Email Templates: Email templates are automatically imported and created unless one with the same name exists.
Landing Page Templates: Landing page templates are imported into the design studio. You can use conflict rules to configure behavior when a template with the same name exists. Using the default rule, a number will be appended to a landing page template if one with the same name exists. For example, a landing page template named Standard Template 1 will be created if one named Standard Template exists.
Images: Images used by landing pages are imported into the design studio unless one with the same name exists.
Tokens: Tokens that live outside of a program will be converted to local tokens during the import process.
Image type my tokens are not supported for program imports. If a program that has image type my tokens is imported, no tokens will come through.
Program Tags: You can use conflict rules to control how program tags that do not exist in the destination account will be treated. Using the default rule will create the program tags, or you can choose to ignore the tags. Forms: External forms will automatically be imported into the design studio unless one with the same name exists.
When importing a program, landing pages/emails that contain dynamic content will be skipped.