OP-Scoring-Behavior

Last update: 2023-09-29

This example is an advanced (tokenized) Operational Program for Behavior Scoring using a Marketo Engage Default Program. View and edit the scoring values under the program’s “My Tokens” tab. Requires custom score field called “Behavior Score.”

For further strategy assistance or help customizing a program, please contact the Adobe Account Team or visit the Adobe Professional Services page.

Channel Summary

Channel Membership Status Analytics Behavior Program Type
Operational 01-Member Operational Default

Prerequisite Fields

Type Friendly Name API Name
Score Behavior Score BehaviorScore

Program Contains the Following Assets

Type Template Name Asset Name
Smart Campaign   Email - Clicks Link in Email
Smart Campaign   Form - Fills Out Contact Form
Smart Campaign   Form - Fills Out Content Form
Smart Campaign   Form - Fills Out Default Form
Smart Campaign   Form - Fills Out Event Form
Smart Campaign   Web - Downloads Any PDF
Smart Campaign   Web - PPC Scoring
Smart Campaign   Web - Visits Key Web Pages
Smart Campaign   Web - Visits Multiple Web Pages in 1 Day
Smart Campaign   Live Event - Attended
Smart Campaign   Tradeshow - Influenced
Smart Campaign   Tradeshow - Visited Booth
Smart Campaign   Webinar - Attended
Smart Campaign   Decrease Score - No Activity
Smart Campaign   Decrease Score - Visits Undesirable Web Pages
Folder   Interactions
Folder   Program Status Changes
Folder   Score Decay

My Tokens Included

Token Type Token Name Value
Score {{my.Decrease Score - No Activity}} -10
Score {{my.Decrease Score - Visits Undesirable Web Pages}} -5
Score {{my.Email - Clicks Link}} +2
Score {{my.Form - Fills Out Contact Form}} +30
Score {{my.Form - Fills Out Content Form}} +15
Score {{my.Form - Fills Out Default Form}} +10
Score {{my.Form - Fills-out Event Form}} +15
Score {{my.Live Event - Attended}} +30
Score {{my.Tradeshow - Influenced}} +20
Score {{my.Tradeshow - Visited Booth}} +5
Score {{my.Web - Downloaded Any PDF}} +5
Score {{my.Web - PPC Scoring}} +15
Score {{my.Web - Visits Key Web Pages}} +5
Score {{my.Web - Visits Multiple Web Pages in 1 Day}} +5
Score {{my.Webinar - Attended}} +20

Conflict Rules

  • Program Tags

    • Create tags in this subscription - Recommended
    • Ignore
  • Landing Page template with the same name

    • Copy original template - Recommended
    • Use destination template
  • Images with the same name

    • Keep both files - Recommended
    • Replace item in this subscription
  • Email templates with the same name

    • Keep both templates - Recommended
    • Replace existing template

Best Practices

  • Each campaign built is meant to be an example of the best practice build and not specific to your use cases. Remember to update the Smart Campaigns to address your specific pain points and data challenges.

  • Consider updating the naming convention of this program example to align with your naming convention.

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