OP-Deliverability Management

Last update: 2023-09-29

This is an example of deliverability management best practice workflows utilizing a Marketo Engage Default Program, to review your current state of email deliverability and manage chronic bounces and non-responders.


Requires custom string field “Marketing Suspended Reason” to import. Learn more.

For further strategy assistance or help customizing a program, please contact the Adobe Account Team or visit the Adobe Professional Services page.

Channel Summary

Channel Membership Status Analytics Behavior Program Type
Operational 01-Member Operational Default

Prerequisite Fields

Type Friendly Name API Name
String Marketing Suspended Reason MarketingSuspendedReason

Program Contains the Following Assets

Type Template Name Asset Name
Smart Campaign   Marketing Suspend Chronic Non-Responders
Smart Campaign   Marketing Suspend Chronically Bouncing Emails
Smart Campaign   Reset "Email Invalid" after Email Update
Smart Campaign   Reset "Marketing Suspended" after Email Update
Folder   Manage
Folder   Review

Conflict Rules

  • Program Tags

    • Create tags in this subscription - Recommended
    • Ignore
  • Landing Page template with the same name

    • Copy original template - Recommended
    • Use destination template
  • Images with the same name

    • Keep both files - Recommended
    • Replace item in this subscription
  • Email templates with the same name

    • Keep both templates - Recommended
    • Replace existing template

Best Practices

  • Each campaign built is meant to be an example on the best practice build and not specific to your use cases. Remember to update the Smart Campaigns to address your specific pain points and data challenges.

  • Consider updating the naming convention of this program example to align with your naming convention.

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