OP-Data Management op-data-management

This is an example of simple operational data management best practice workflows using a Default Program, to assist you in managing data consistency for records within your Marketo Engage database.

For further strategy assistance or help customizing a program, please contact the Adobe Account Team or visit the Adobe Professional Services page.

Channel Summary channel-summary

Channel
Membership Status
Analytics Behavior
Program Type
Operational
01-Member
Operational
Default

Program Contains the Following Assets program-contains-the-following-assets

Type
Template Name
Asset Name
Smart Campaign
Normalize Country - United States
Smart Campaign
Normalize Country - United Kingdom
Smart Campaign
Set Blocklisted to True
Smart Campaign
Set Is Partner to True
Smart Campaign
List Import
Smart Campaign
Live Event
Smart Campaign
Online Advertising
Smart Campaign
Trade Show
Smart Campaign
Web Content
Smart Campaign
Web Request
Smart Campaign
Webinar
Smart Campaign
New Person from List Import
Smart Campaign
New Person from Live Event
Smart Campaign
New Person from Online Advertising
Smart Campaign
New Person from Trade Show
Smart Campaign
New Person from Web Content
Smart Campaign
New Person from Web Request
Smart Campaign
New Person from Webinar
Folder
Person Source Nightly Batch (for high traffic instances)
Folder
Person Source Triggered (for low traffic instances)
Folder
Capture Person Source
Folder
Normalization
Folder
Record Management
Folder
Blocklist

Conflict Rules conflict-rules

  • Program Tags

    • Create tags in this subscription - Recommended
    • Ignore
  • Landing Page template with the same name

    • Copy original template - Recommended
    • Use destination template
  • Images with the same name

    • Keep both files - Recommended
    • Replace item in this subscription
  • Email templates with the same name

    • Keep both templates - Recommended
    • Replace existing template

Best Practices best-practices

  • Each campaign built is meant to be an example on the best practice build and not specific to your use cases. Remember to update the Smart Campaigns to address your specific pain points and data challenges.

  • Consider updating the naming convention of this program example to align with your naming convention.

recommendation-more-help
94ec3174-1d6c-4f51-822d-5424bedeecac