Understanding Custom Activities understanding-custom-activities

Track an action a person has taken specific to your business with custom activities.

What Are Activities what-are-activities

There are several ways a person can interact with your organization. They may visit your company’s website, attend one of your trade shows, or click a link in an email sent to them. These actions are activities, and whatever action they take, Marketo captures it so your Marketing Team can better understand how to send them timely and relevant communication.

Custom Activities custom-activities

Custom activities help you track an activity that is not related to a Marketo form, email, or landing page. To track when someone deposits a check, use a custom activity. To track when someone attends a webinar, use a custom activity.

Fields fields

You may add additional fields that you wish to associate with your activity. Like the primary field, they can be used as filtering criteria in a smart list.

Getting Started getting-started

Custom activities function just like standard activities. Setting them up, however, is a two-step process.

Step 1: Create a custom activity in your Marketo account

Step 2: The employee in your organization who works with the Marketo API can then begin the implementation. More information can be found here: Custom Activity API